This text below represents my struggle with creative choices that every sort of artist has to make when getting their work out there. Especially after moving to London.

A director has to have a very perceptive, delicate vision which would be able to tell accurately if anything is missing and a vision that would not stand a detail if it gets in the way. There is much more to this palette, but I will express something about the profession here giving a very familiar example of relationship between text and picture.

I notice a tendency online these days for hip short artsy films where a voice over shares some fundamental truth while we are being provided with a set of beautiful visuals, in slow motion, beautifully graded. They can be personal projects or branded films, these films are very moving, no question. And of course one would think that every aspect of narration (both audio and video) in such a film should be executed at its best. Unfortunately each of the aspects – both sound and picture risk being refined to such extent that each one of them can even exist on their own. The text that I hear might as well (and only) exist as an audio story or text on page for me to fully take it in and have its effect. It’s so brilliantly written that anything else to come with it would simply distract me. Same way the picture of the film is so beautiful and inspiring that it would be enough for me to see just that with a sprinkle of music for it to affect me and make me experience something. In the case when we combine the two - I as the audience most definitely will miss out on half the thing, because being in awe from the beautiful visuals my mind gets destructed by the voice over and I only take in a small bit of it, or the other way round – I listen to the text, but don’t fully take the picture in. In case this was the initial plan of the director – it is a bad plan, a mistake. It is a plan which says “yes, we know all that, yet we want to charge the film with everything that we have to give, and the audience will still hear glimpses of the text in-between being fully occupied by the incredible images, and when they do hear those glimpses of the text in-between – we know for sure that the text is good too” - dangerously balancing between truthful execution on one side and the desire to please on the other. More likely the last one. What kind of responsibility is that? If you’re here to tell a story be that a short one or full fiction film, then address and direct it so it will be perceived in a proper way rather than a corrupted.

I wouldn’t speak of it unless I saw it so often. It might not be excessive in some cases, but my own fear of temptation for such mistake makes me speak of it.

That doesn’t mean that the text should be written in a less talented way or the visuals not as picturesque. The responsibility of how you deal with them is what I’m talking about. That is what directors do. It can come from such an aftertool as editing for example, but also from the other hundreds of other tools that the director has on hands as that perceptive, delicate person who develops the story and the feel for it, then bringing it to life on the set. And most importantly, a director has the choice to influence the decisionmaking process that surrounds the production of the project, or else decide not to be a part of it. While on the subject of principles one of my mentors once said jokingly "Don't be rigid, but be rigid".

I love text. I dearly love the words, their right to be, their vector and ability to draw a story. My love for text comes from theatre, where you’re properly being educated about words and text. Certainly I love picture as much, and I want them to marry, to love each other and never fight. The craft of filmmaking consists of many tools so they can compliment each other.

I despise the incompetence of someone allowing such mistakes, sometimes purposefully even, and them being masked by the demand of the market that follows trends and what people buy into easily. This results into industry’s allowance for such cheap tricks, which then leads, as any untreated disease does, to the industry’s professionals being blindfolded and developed in an incorrect, untruthful way. And all art demands for it to be truthful. I say industry’s, because actor and director most of all, but DOP’s, producers and post-production also shape what we’re working on here. So all of us have to remember to be truthful. At least try to be.

An artist of any kind has to have very perceptive, delicate vision which would be able to tell accurately if anything is missing and a vision that would not stand a detail if it gets in the way. In this short film i tried to experiment, yet be true to the rights that text and picture have. They serve the film's purpose and not the preexisting condition of nowadays' audience be it good or bad.